Earn Trust. Drive Action. Win Hearts.

I craft stories that forge meaningful connections. Strategic storytelling builds loyalty, attracts investment, and elevates transformative ideas. From climate to cloud, education to AI, software to shoes—I bring clarity, character, and conviction to every brand-defining narrative.

Make your story matter.

Stories Earn Trust

Xpansiv—Accelerating the Global Energy Transition

Built the brand and creative culture from the ground up. Helped the company transition from startup to global market infrastructure for environmental commodities, growing revenues from $10M to $250M. Working with leaders in five time zones, I created a deep content library (demos, ad campaigns, videos, and diverse marketing materials) that catapulted Xpansiv to the forefront of the energy transition.

Fiùtur—Verification Network
for the Transition Economy

Crafted narrative infrastructure to help launch the brand. Worked with leading climate scientists and policy advisors on an influential white paper, “Trust Infrastructure for the Transition Economy,” which outlines a systemic approach that enables all participants to obtain immutable, actionable information through digitized governance roles within a common trust architecture. The result is finance fueled by transparent, accountable data.

FLINTpro—Innovative Nature-Analytics Platform

Created core narratives for leading nature-analytics company dedicated to reducing emissions, protecting biodiversity, and stopping deforestation. I wrote blogs, case studies, and thought-leadership articles for FLINTpro executives, like this ESG Investor article on the environmental cost of common commodities, and the role of accountable data in defining tenable climate solutions.

Stories Drive Action

Microsoft—Satya Nadella World Partner Conference Keynote

Wrote and directed the keynote video for Satya Nadella's keynote. ​This mini-doc celebrated the​ North American Eagle​ jet-car team​, and how they used Microsoft Cloud to balance speed and risk​ as they pursued the land-speed record​. The emotionally compelling narrative brought home the human benefits of adopting Microsoft solutions, and received a thundering ovation.

NetApp—Insight 2024: The Tech
Festival of the Year

As lead writer for NetApp events, I wrote articles, emails, speeches, social posts, and video scripts for NetApp executives in support of INSIGHT 2024. From innovations in hybrid cloud to leading AI applications, I wrote myriad stories that helped data leaders from around the world understand the practical, immediate value of adopting NetApp intelligent data infrastructure.

Alensia-XR—Holographic Anatomy Education Platform

Created global brand and messaging framework for company transforming medical education with the HoloAnatomy® learning platform, which uses XR technology to teach human anatomy. Collaborated with leading anatomists to craft accompanying courseware to help schools like Northwestern and Oxford speed adoption and revolutionize anatomy instruction.

Stories Win Hearts

IslandWood—Deepening Connection to the Natural World

Conceived, shot, and edited series of fundraising videos capturing kids from underserved communities discovering the wonders of nature. This video was played at the beginning of the annual IslandWood "Dinner in the Woods" fundraiser, after which one of the major donors exclaimed, “That brought tears to my eyes!" (That’s how you open hearts and wallets.)

University of Washington
2024 Recognition Gala

Wrote speeches for the extraordinary speakers at the 2024 University of Washington Gates Gala, including astrophysicist Mario Jurić, who is leading the Legacy Survey of Space and Time, which is actively seeking to discover the secrets of the universe. The event honored the donors who fund one of the world’s most extraordinary academic institutions.

Tideland—The Transformative Potential of Psilocybin

In order to support and promote Harmony Hill, a nonprofit center that provides cancer and wellness programs, I wrote this article for Tideland Magazine revealing early, promising results from clinical trials with the University of Washington—magic mushrooms are changing lives for the better, from addiction to PTSD and end-of-life issues.

What I do for you:

  • Listen to establish consensus.

  • Craft a compelling core story.

  • Build a targeted narrative framework.

  • Iterate based on feedback & data.

  • How fortunate we are—Rob Dalton is back in the house!!! I’m bowing as I type! Do that magic again, make a million-dollar company in revenue look like billions on the global fabric!

    —Will Stewart, Executive Chairman, Fiùtur

  • Rob is passionate beyond belief with an admirable, wicked confidence. His imagination is wild yet focused, leaving you in awe of his ability to craft work that pulls your heartstrings or makes you fall off your chair. He is equal parts kind human being and crazy talented artist. If you want fresh perspectives, passion and honesty, Rob's your guy.

    —Maureen Estep, Head of Strategic Initiatives, REI

  • Rob tells stories to win business! A good storyteller can see the big picture and he possesses this skill at a Jedi level. Rob saves money by doing the jobs of four people in 1/4 the time. It's like magic!

    —Colin Redding, International Sales Manager, KLN

  • Rob’s ability to put a creative message around comms delivery while being focused on real impact is second to none. I very much hope we get to work together again!

    —Charlie Morrow​, Global Head of Sustainability, Cognito

  • Rob is a genius at synthesizing lots of different ideas into crisp, creative language. He has helped us with every aspect of our brand and messaging. He is also extremely kind and fun to be around—he lights up a room!

    —Jennifer Kim, VP of Philanthropy, IslandWood

  • Rob​ makes the most complex, piecemeal accounts into an easy​-to​-consume narrative. He is a natural storyteller​, a great person to work with​, and an even better person to just be around.

    —Arun Talwar​, Founder & Director,​ Agency Noir 

  • Rob builds trust, grows relationships, and encourages his team to evolve. If he's on your team, know you will have superior thinking, innovative creative strategies, superb outputs, and outstanding delivery. His storytelling is second to none.

    —Riccardo Zane, Director, Accenture Song  

  • Rob is exactly who I think of when I think about what a creative director should be. He is quirky, fun-loving, vivacious, charismatic, and witty, but he is also passionate about his work and the work of his team. He is a team player who truly believes ideas can come from anywhere.

    —Jessica Larson, Global Director of Brand & Communications, Fluke

  • In many years of working with Rob, his ability to view business problems through a narrative filter—mapping the power of storytelling into new technologies and then executing with stunning spark and genius—became the secret weapon for bowling over client after client. He's what a true Creative should be: smart, gifted, insightful, and so multi-talented it hurts.

    —Robert Holmes, Digital Producer and Strategist, Pinkerton Road

  • Rob shot and edited a beautiful video for IslandWood. Not only was it done in a tight timeline—it also perfectly captured the essence of our "why" and our impact in a highly emotional way. Both staff and supporters loved it! Can't wait to do more together.

    —Rachel Getty Samuelian​, Director of Communications, IslandWood

  • Rob is a brilliant strategist, artful poet, and extraordinary videographer. Best of all, he is a consummate professional—even when he's working pro bono.​ I am proud to say that our capital campaign has been a success and we are now preparing to break ground. As much as anyone, Rob can claim credit for turning this dream into a reality.​ Thank you, Rob!

    —Dean Lierle​, Development Manager, Helpline House

  • Rob is one of the best partners a marketer could ask for - understands the problem, diligent in working with various stakeholders, fast and thorough on edits, and creates magical pieces of content that drive brand awareness. I could not give a higher recommendation. I look forward to working with him again soon! P.S. I should have asked Rob to rewrite this for more significant impact...

    Erika Gammon, VP of Marketing, FLINTpro

What’s your story?

Schedule a free story consultation and discover what you’re missing…

“Humans are not set up to understand logic; they are set up to understand stories.”

—Roger Schank, leading cognitive scientist